Tag: Marketing

Understanding Advertising and Promotions [Online Course]
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An in-depth look at defining your audience, objectives, and advertising platform. Discusses how to determine the advertising budget, using print…

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Pricing Strategy and Tactics [Online Course]
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This course explains what value is and why it’s better to set prices on value rather than cost. An overview…

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Positioning Master Class [Online Course]
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This course defines what positioning is and how it works as a communications tool to reach customers in a crowded…

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Marketing 101: The Fundamentals [Online Course]
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This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts taught in college-level…

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Market Insight: Conducting Market Research [Online Course]
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This course provides the steps in the process of conducting market research and how the process differs for a small…

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Creating Buzz: Marketing on a Small Budget [Online Course]
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Creating Buzz is one of the most comprehensive courses on how marketing is actually executed in a small business. The…

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