This course provides the steps in the process of conducting market research and how the process differs for a small entrepreneurial venture as compared to a large corporation. Highlighted are the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment. Data resources discussed include secondary market data available for researching your industry, customers, industry size, and sales potential.
161 Animated Slides – Approximately 3.0 Hours (You can stop a course and restart from that point by bookmarking it.)
Date and Time: At your convenience
- Once you register, you will receive a link in your email to start the course. It may take up to an hour to receive the link.
- For Mac users, you must use a Firefox web browser to access the course.
- CTSBDC advising services are available to Connecticut businesses, out-of-state businesses considering relocation to CT, and entrepreneurs considering launching a business in CT.