This course defines what positioning is and how it works as a communications tool to reach customers in a crowded marketplace. Positioning is about perceptions, not products. Market strategy is therefore planned in the mind and not the marketplace. This positioning course describes the available positioning strategies including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition. It also presents the easiest way of getting into the prospect’s mind and helps you to prevent the most common positioning mistakes.
108 Animated Slides – Approximately 2.0 Hours (You can stop a course and restart from that point by bookmarking it.)
Date and Time: At your convenience
- Once you register, you will receive a link in your email to start the course. It may take up to an hour to receive the link.
- For Mac users, you must use a Firefox web browser to access the course.
- CTSBDC advising services are available to Connecticut businesses, out-of-state businesses considering relocation to CT, and entrepreneurs considering launching a business in CT.