This course explains what value is and why it’s better to set prices on value rather than cost. An overview is presented of the 3Cs that influence price: costs, customers, and competition. Each of the available generic pricing strategies and techniques for segmented and lifecycle pricing are demonstrated, as well as the effects of pricing psychology and how pricing affects the other elements of your marketing mix.
232 Animated Slides – Approximately 4.0 Hours (You can stop a course and restart from that point by bookmarking it.)
Date and Time: At your convenience
- Once you register, you will receive a link in your email to start the course. It may take up to an hour to receive the link.
- For Mac users, you must use a Firefox web browser to access the course.
- CTSBDC advising services are available to Connecticut businesses, out-of-state businesses considering relocation to CT, and entrepreneurs considering launching a business in CT.