An in-depth look at defining your audience, objectives, and advertising platform. Discusses how to determine the advertising budget, using print media, using radio and television, direct marketing options, promoting internet websites, public relations and publicity and evaluating your advertising plan.
166 Animated Slides – Approximately 3.0 Hours (You can stop a course and restart from that point by bookmarking it.)
Date and Time: At your convenience
- Once you register, you will receive a link in your email to start the course. It may take up to an hour to receive the link.
- For Mac users, you must use a Firefox web browser to access the course.
- CTSBDC advising services are available to Connecticut businesses, out-of-state businesses considering relocation to CT, and entrepreneurs considering launching a business in CT.