Categories: Upcoming Events |
Friday, November 15th
Housatonic Community College | 900 Lafayette Blvd., Bridgeport | Beacon Hall, Room 131
The Connecticut Small Business Development Center (SBDC) is partnering with Housatonic Community College’s Continuing Education, to bring you a Small Business Series.
Customers are the lifeline of a business, but it can be challenging to know which types of customers you should target with your marketing dollars to get the best return.
During this workshop, you will learn:
• How to use existing customer information to understand your most valuable customers
• Where to find data about potential customers to grow your base
• How to create strong messaging to help customers truly understand the value of doing business with you