Marketing Your Small Business These Holidays

Categories: Business Tips   |   Tags: , ,

holiday_marketing, marketing

It’s hard to believe some of the important holidays are already behind us! But there is still time to polish up how you are marketing your business and reaching customers ahead of Christmas, Hanukkah, Kwanzaa, and New Year’s.

Tip #1 – Create a Calendar

Marketing and calendars go hand-in-hand. Mark each holiday, and think about seasonal content for each. Be sure to get it online at least a week ahead to give customers the chance to take advantage of each offer you may have.

Tip #2 – Offer a Discount

Nothing entices people to shop more, particularly around the holidays when everyone is considering getting gifts for their loved ones without breaking the bank, than a well-designed sale. Think about which items you might be able to discount and by how much, and use simple tools such as Canva or Spark (both have free versions) to create professional-looking marketing materials.

Tip #3 – Gift Your Customers

Consider throwing-in a coupon for your customers’ next purchase. It makes your customers feel valued and creates an additional incentive for them to come back. Be sure to include an expiration date, and if you happen to use more than one coupon, do add a special code so that you can track how many of each of your coupons are being used for future reference. That way, you know what worked better.

Tip #4 – Don’t Ignore Social Media

Running a small business is overwhelming, and depending on your industry, you may be particularly busy this time of the year. But the holiday season is not a good time to take a break from social media. Staying top of mind with your customers will prepare them for the next holiday and consider you for their purchases. Tools such as Buffer and Hootsuite both have free options to help you schedule multiple posts so you can plan a few hours on a particular day to get this done, rather than interrupting your work constantly to get on social media.

Tip #5 – Connect Meaningfully

If you have a mailing list, take a few minutes to share the story of how the year went for your business, share a funny moment, write up a good story, and be sure to thank your customers for being part of it. The holidays are often a time of kindness and unity, so be sure to add some holiday spirit to your marketing strategies, and don’t be shy about adding a personal touch. Doing this will help you connect more authentically with your audience and build lasting relationships beyond the holidays.

If you need additional marketing help, be sure to check one of our Online Courses or register for advising!

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