Denise Whitford

Business Advisor

Growing up in a small farming community where most businesses were owned by friends and neighbors, I learned at an early age the value of resilience, treating your customers well, hard work and more. I love working with small business owners in the Hartford area for the same reason I loved growing up in Greencastle, PA, because, no matter their choice of work, they demonstrate the same timeless values.

From Denise Whitford’s viewpoint, successful entrepreneurs understand that creating a thriving business is a marathon, not a sprint, which takes hard work and commitment. For that reason, she mentors clients to build their business around their strengths and talents for the best chance of enduring growth, profitability and satisfaction.

For Denise, helping business owners overcome challenges, develop their ideas, earn a living and create a lasting impact on their communities is the most satisfying aspect of her work. She help entrepreneurs bring their ideas to life, a gift she’s shared for more than 25 years while previously serving in the banking and economic development industries.

She loves spending time outdoors with her family while fishing, golfing, cycling or rock climbing, cooking good food and exploring unique eateries around Connecticut, as well as enjoying friends and wonderful experiences everywhere they go.

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