Borinquen Bakery

Specialty Bakery in Need of Capital Expands to New Location, Increases Sales, and Adds Jobs


Milestones to date:

  • Family-owned and operated bakery
  • 17 employees
  • 11% increase in sales
  • Secured capital from DECD, SBA, and a bank


Like father, like daughter… like granddaughter. Mary Ortiz has worked in the bakery industry her entire life. Her father owned a successful bakery, inspiring Mary to blaze her own trail. She opened Borinquen Bakery, LLC in 2001. The tradition of multi-generational involvement has continued with Mary’s daughter, Kathy Robles, joining her at Borinquen Bakery to lead the specialty cakes business.

Borinquen Bakery is a family-owned bakery and pastry shop located in New Britain specializing in Puerto Rican products, offering a variety of services. It has become a staple in the New Britain community, developing a loyal customer base around the state and region.

After 15 years in business, Mary was ready to grow her operations and move into a bigger space. Mary contacted the Connecticut Small Business Development Center (CTSBDC) to receive growth management counsel and to secure capital for the expansion. Michelle Koehler, CTSBDC Business Advisor, started working with Mary in the summer of 2016. A little less than a year later, Mary obtained capital from a variety of sources to make the expansion possible: a grant and loan from Connecticut’s Department of Economic and Community Development, an SBA loan through Community Economic Development Fund, and a bank line of credit. With this capital, Mary moved from a space of 3,000 square feet to a 9,000 square foot facility, increased sales by 11%, and added 7 jobs.

“Mary is an absolute brilliant business owner! Her mindset to grow the business is what sets her apart. She knew to be successful she needed to grow at a manageable pace,” explains Michelle. 

Mary explains, “Business is going well and the future is looking even better. We are looking forward to new projects such as purchasing food trucks and providing catering services.”

For other small business owners thinking of working with CTSBDC, Mary says, “Go for it! Don’t shy away from an opportunity to work with a great program! Michelle has been very attentive and generous with her time and effort. She was accessible whenever we needed assistance in this project. It has been a lovely experience to work with her. She played an instrumental role in opening up opportunities for Borinquen Bakery.” 

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